There is a photographed hand in the background touching a flat surface that looks like a naked back in the full version. The font vaguely resembles Impart Family and PF Fusion Sans Pro Black. The word is written in bold red sans serif letters. It is dedicated to the popular practice of obtaining backlinks at that time to increase website traffic. The first logo reflects Google’s old name – BackRub. It simply gave the colorful lettering a new form, so that its merit lies only in the successful interpretation of the emblem. However, it relied on an already existing concept of color design.
Ruth Kedar made a great contribution to developing the logo, an artist, and a part-time professor at Leland Stanford Junior University, where the creators of Google – Sergey Brin and Larry Page studied. The company was founded in 1998 by software entrepreneurs Edward Page and Sergey Brin.
She specializes in Internet search engines, cloud computing, innovative programs, advertising technologies. It is an American corporation of an international level, a digital giant with many programs and useful tools that help navigate comfortably in the virtual space.
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